Exploratory
•A
preliminary investigation of a relatively unknown
field which aims to
gain new insights.
•This type
of research method conducted for a problem that has not been
clearly defined.
•It is used
to clarify/define a
problem
•This is
where a researcher has an idea or has observed something and seeks to understand more about it.
•Exploratory
studies
are a valuable means of understanding
–What is happening
–To assess phenomenon in a new light
Explanatory/Causal
Research
•This study is designed to exploring
something new
•The desire to
know “WHY”, to explain, is the
purpose of explanatory research.
Descriptive
•An in-depth study of
an individual, group,
organization or phenomenon which aims to
describe the object of study
accurately.
•This
study is defined as a research method that describes
the characteristics of the population or phenomenon that is
being studied
•This
methodology focuses more on the “What” of the research subject rather than the
“Why” of the research subject.
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