Qualitative Research
•A type of
research meant for qualitative
description of the behavior
and events observed in their natural
setting and specialized techniques for the
analysis and interpretation of the collected qualitative
data.
Characteristics
of
Qualitative Research
Qualitative Research
•Emphasis
on natural setting and cultural
context.
•Primary
aimed to describe and
secondary aim is to analyze the
events & things occurring in the natural setting.
•Here
participants are selected through non-random method
•Data
collected from the natural set-up.
•The
qualitative research is based on inductive reasoning.
•Types : Ethnography,
Phenomenology, Grounded theory, Case study, Historical Research
Quantitative Research
•It tries
to seek quantitative
description of the things observed in the natural setting or
otherwise being manipulated by the
researcher in his study.
Characteristics of
Quantitative Research
Quantitative Research
•It is merely concerned with the quantitative description of the
things observed.
•Here sample are collected through random
method.
•This research is based on deductive reasoning.
•In quantitative research takes the
information from the participants mostly in quantitative
forms or quantitative
expression.
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